Services
01
Brand
Positioning through clarity and strategy
Inspire customers emotionally & rationally. We use branding to translate your company into words and images and get your customers' attention.
- Branding
- Corporate Identity
- Creative Solutions
- Brand Strategy
- Brand Positioning
02
Web
Web design for a successful business
A website is probably the most important marketing tool at the moment. Done right, a good website converts visitors into paying customers.
- UI/UX Design
- Content Management Systems
- eCommmerce / Onlineshops
- Digital Marketing
- Web Accessibility Design
03
Graphic design for an authentic image
Good design is more than just important. The first impression is decisive for the success of a brand and creates trust in the product.
- Corporate Design
- Logo Design
- Communication Design
- Editorial Design
- Business Design
Strategy
Together with you, we develop ideas how you can effectively use the versatile possibilities of the media to successfully implement your corporate strategy. We develop a realistic project roadmap and provide you with professional, practical and comprehensive support throughout the entire process.
The development of a design strategy begins with a deep understanding of the company's goals and target group analysis. It is crucial to know what the company wants to achieve and who the end users are. These findings help to make design decisions that that support both business requirements and user needs.
The core components of an effective design strategy include brand identity, user experience (UX) and user interface (UI), as well as innovation management. It is important that the design reflects the brand values and offers an appealing, intuitive user interface. Opportunities to integrate new technologies and develop innovative solutions are also essential.
A successful design strategy requires continuous measurement and analysis. By setting clear key performance indicators (KPIs) and establishing feedback loops, the effectiveness of the design can be evaluated. This data helps to make improvements and regularly optimize the design strategy to ensure it remains effective and supports business goals.
Creation
We use graphics, animation, text and photography to visualize your products, services, values and processes. We combine classic analog media design with innovative digital web and interaction design. Our cross-media service portfolio enables you to reach the right target group in the right place.
An effective corporate design includes several basic components: the logo design, a consistent color palette, carefully selected typography, and a uniform visual language. These elements are crucial to creating and maintaining a strong and recognizable brand identity.
Corporate design plays a central role in communicating brand values and brand personality. It includes design grids for print and digital media, marketing materials such as brochures and flyers, as well as the design of packaging and business equipment. These elements help to present the brand consistently across different platforms and touchpoints.
In addition to the visual elements, a comprehensive corporate design also includes the online presence and the physical appearance of the business premises. This includes website design, social media presence, signage and interior design. These aspects are crucial to creating a holistic brand experience and strengthening the brand identity in all aspects of customer contact.
Digital marketing
An effective online marketing strategy should include several core components: Audience analysis to understand the needs and behaviors of your target audience; search engine optimization (SEO) to increase the visibility of your content in search engines; and content marketing to provide relevant and engaging content. In addition, measures such as email marketing and social media marketing are important for communicating directly with customers and promoting engagement.
Online marketing can increase brand awareness and sales through targeted advertising strategies such as search engine advertising (SEA) and social media marketing. These platforms enable companies to reach specific target groups with customized messages. Mobile marketing and affiliate marketing are also effective ways to open up additional sales channels and increase sales.
Measuring and optimizing the effectiveness of online marketing campaigns is done through the use of web analytics tools such as Google Analytics, which provide detailed data on the performance of websites and campaigns. Conversion rate optimization (CRO) is also crucial to improve the conversion of visitors into customers. By continuously analyzing this data, companies can adapt their strategies to achieve the best results.
Technology
Front-end development involves designing the user interface that users see and interact with directly. The key elements include HTML for structure, CSS for styling and JavaScript for interactivity. Modern frameworks such as React, Angular and Vue.js extend this basis with additional functionalities and facilitate the development of complex applications. Responsive design is also crucial to ensure that websites are displayed correctly on different devices.
Web server technologies refer to the back-end aspects of a web application, which include request processing, data management and business logic. Key components are server languages such as Python or Java, web server software such as Apache or Nginx, and database systems such as MySQL or MongoDB. Other important aspects are the implementation of APIs for communication between the front end and back end, security measures to protect data and techniques for scaling application performance.
Optimizing the performance of web applications includes the efficient management of resources such as server load and database queries, the use of caching strategies and load balancing to distribute traffic. In terms of security, the implementation of SSL/TLS for encrypted data transfers, regular security audits and compliance with data protection standards are essential. Container technologies such as Docker and Kubernetes also play an important role by standardizing and automating the deployment and management of applications.
Multichannel eCommerce
The key elements of a successful multichannel eCommerce system include careful channel selection, centralized inventory management, consistent brand messaging and integrated customer data. This ensures that customers have a consistent experience across all platforms and channels and that the brand is presented uniformly.
To achieve a seamless customer experience in multichannel eCommerce, it is important to ensure seamless integration and smooth transitions between the different channels. This includes optimized, mobile-friendly interfaces, adaptable pricing strategies across channels and effective fulfillment options, such as same-day delivery or click-and-collect, to meet the needs of modern customers.
Technology is the backbone of an effective multichannel eCommerce system. Investing in the right technology, such as ERP and eCommerce management systems, is crucial for the integration and efficient management of the various channels. Digital marketing plays a central role in developing specific strategies for each channel, including SEO, SEM, email marketing and targeted social media campaigns tailored to the users of each platform.
E-Business solutions
The basic steps in developing an e-business solution include defining a clear business model and strategy, selecting a suitable technological infrastructure and ensuring seamless integration with existing back-end systems. This ensures that digital business processes are implemented efficiently and meet business requirements.
User-friendliness is crucial for the success of e-business solutions. This is achieved by applying user-centered design principles that include an intuitive and engaging user interface and an overall positive user experience. Mobile compatibility and multichannel integration are also important to provide a consistent experience across different devices and platforms.
The implementation of robust security protocols, including encryption and secure authentication, is necessary to protect customer data and business information. Analytics and reporting tools are also essential to collect and evaluate user data, which helps to optimize business strategies and improve customer engagement.